Introducing The New Series:

Standing out on socials and attracting the right clients is SO hard in the interior design space. And as an interior and architectural photographer, I’m constantly watching what y’all are up to on that little app… I’m here to make your life easier.

One thing I’ve noticed is that interior designers are holding their professional photos at gunpoint and making them do all the heavy lifting of their design marketing. The consequence? 

1. Designers run out of professionally shot photos really fast when they’re burning through them just to post, “Wouldn’t mind sitting here with a cup of coffee and a good book!” BARF.
2. Your content ends up being tired and generic because you’re not talking TO ANYONE about ANYTHING if you’re just posting a photo from a project and hoping it lands on the right person’s feed. Your instagram feed looks like the expression “the lights are on but no one is home” come to life.
3. Your feed isn’t bingeable when it’s just photo after photo after photo… no story, no peak behind the curtain, no one waiting at the door for me with a cold drink and a “So glad you could make it!” smile.

Introducing my new series: What I’d post on Instagram if I was an Interior Designer who wanted REALLY great clients with style (or for short, what I’d post on instagram if I was an interior designer… oh my gosh, that’s not short at all!).

Today’s topic: Round-Up Posts.

This is one of the easiest ways to post consistently, look like the expert you are, and low-key tell your audience what kind of projects you want more of. Without begging.

A round-up is a great way to “editorialize” your portfolio, create content from inspiration, and communicate your specific style to potential clients.

It’s a themed list focusing on one small aspect of design. But most importantly it is part of your storytelling efforts which attracts clients to your whole business.

Bonus? You don’t have to burn through your gallery from your last photoshoot.

Once you pick a design style or topic that you care about (or want more of in your portfolio) and group together a handful of examples, you have your post. These can be past projects, iPhone shots, Pinterest inspo whatever. The point is to tell a visual story and give people a reason to care.

Examples that don’t suck:

• 10 Times White Oak [Surprisingly] Didn’t Put Us To Sleep From Boredom
  
• 5 Wildly Underrated Places to Use Zellige
  
• 7 Projects That Prove Black Paint Deserves a Gold Medal
  

This is your chance to editorialize your own work. You’re not just throwing up pretty pictures. You’re curating. You’re taking a stance. You’re building brand authority without having to blow dry your hair again to film more B-Roll for reels (ugghghghghgh).

Rules for not being annoying:

Just don’t phone it in. Your enthusiasm has to be real. If you’re not jazzed about Moroccan tile, don’t write a post about it. (Obviously.)

• Mix in your own work. Don’t make it all inspo. You’ve got receipts: use them.
  
• Always get permission if you’re sharing someone else’s image. ALWAYS. Do you hear me???
  
• Tag the creator. It’s 2025, don’t be that person.
  

TLDR:

Round-ups are part of your story-telling effort to staying visible, showing off your taste, and reminding people what you bring to the table. Bonus, they also make for great evergreen content you can recycle like the marketing genius you are.

The 15-Minute Challenge:

Make 5 round-up posts that feature:

• Stuff you’ve actually designed
  
• Stuff you want to design
  
• Stuff you can’t stop talking about
  

Schedule them. Post them. Go back to ignoring Instagram until the algorithm blesses you again.

Round ’em up and move ’em out. 🤠