Have you ever found an Instagram account you keep going back to—without even thinking about it? I used to believe it was because their content was super educational. Then I thought it was because of how they edited their Reels or wrote clever carousels. But after a year of studying (and let’s be real, scrolling)… I finally cracked it.

Here’s what actually makes an account bingeable and how interior photographers can use this insight to turn their content into a lead-generating machine.

But First A Quick Backstory

Last year, I was deep in the Instagram game. I grew by thousands of new followers, weeded out the ones who weren’t my people, and built a little ecosystem of content that was actually working. Leads were coming in. I had momentum.

And then… I got pregnant. 🐣

Now, before you think I’m saying that like it was a mistake—I promise, it was intentional. But if you read it with the same rhythm as “I was gonna clean my room, but then I got high…” 🎶 you’ll understand the vibe.

I was gonna grow my Instagram and rake in the leads… but then I got pregnant. 🎶

During pregnancy, I wasn’t posting. I wasn’t planning. I was just surviving (and scrolling). I wasn’t one of those glowy, thriving pregnant women. I was tired, nauseous, and quietly soaking in what everyone else was doing online.

And that’s when I noticed a pattern that made so many other creators not only successful, but to-the-moon successful.

What Makes an Instagram Account Bingeable?

It’s not just aesthetics. It’s not even education (alone). The secret is this:

Predictable content.

I know, “predictable” sounds boring. But in a scroll-happy world where people crave comfort and clarity, predictable = trustworthy. And trust builds relationships (and books clients). So what does predictable content look like?

Here are five ways to make your content the kind people want to keep coming back to:

1. Be Educational (But Targeted)

Ask yourself: What does my ideal client clearly NOT know before working with me?

For me, it started with:
→ How to style a space
→ What to do with their photos
→ How to get published

Once you find that knowledge gap, create content around it. Answer the questions they haven’t even thought to ask yet.

2. Follow a Format

People love structure: it helps them know what to expect from you.

• Use the same fonts in your Stories
  
• Keep a consistent Reel cover style
  
• Title your posts so they’re easy to scan (and binge)
  
• Talk to your clients, not just your colleagues
  

Pro tip: Establish visual and verbal cues your audience starts to recognize and look forward to.

3. Stay on Topic

This is where the magic really starts to click.

• Assign themes to days (ex: Mondays = Behind the Scenes, Wednesdays = Styling Tips)
  
• Build mini-series like:
  “Anatomy of a Photo: Part 1, Floral Styling”
  “Part 2, Pillow Fluffing”
  “Part 3, Editing Process”
  

Keep building on ideas. Give your audience a reason to stick around for the next part.

4. Be Bingeable

Think about the creators you binge.

For me, it’s:

• Kylie Katich: Not a DIYer, but I love her energy and creativity.
  
• Zookeeper Chad: I can’t get enough of that newborn gorilla content.
  
• Brittany V. Lavelle Tulla: Local Charleston architect sharing rich, fascinating history.
  

They’re honest, fresh, and speaking to a specific interest. That’s the key. You don’t have to be perfect: you just have to be valuable to someone.

5. Make It Saveable + Sendable

Drop tips that are:

• Bite-sized
  
• Actionable
  
• Reference-worthy
  

Think checklists, cheat codes, or mini roadmaps. The kind of thing someone DMs to a friend or saves for “later” (and actually comes back to).

 Want to Turn That Attention into Actual Inquiries?

Predictable content builds trust—but strategic content builds business. If your content speaks to your dream client’s problems, and your offer is the natural solution? That’s when DMs turn into bookings.

So what do you do once you’ve got your ideal client’s attention? Send them to your website where you walk them through how to get from their problem-state to your solution-state.

Download my Ultimate Website Guide for Interior Photographers to learn more about exactly how to do that!

You don’t need a new trend you need a plan. And it starts with being predictable on purpose. And knowing what to do with your audience’s attention once you have it 😎

P.S. Want even more? Steal my instagram lead strategy here where you can learn how to take them from ig feed to website completely automated.

Save This For Later! Or Share It With a Photographer Friend Who Needs It

You never know who else is scrolling and silently soaking in what you’re doing. Let’s make it count.