Your portfolio isn’t the problem.
It’s what happens after the photos are taken.
You’ve probably spent thousands of dollars on photoshoots, only to post the images a handful of times, get some nice comments, and then move on to the next project. What’s missing is the system that turns your portfolio into consistent, high-quality inquiries.
Your marketing still feels inconsistent. You open Instagram thinking you should probably post something, or you are posting consistently, sharing your work, doing everything you’ve been told to do… and it’s just not leading anywhere.
Or you’re getting inquiries, but they’re not quite right. The scope is off, the budget isn’t aligned, or the project just isn’t a fit for the kind of work you want to be doing more of.
At some point, you start wondering if the problem is your content. Maybe you need better photos, maybe you need to post more, maybe you need to hire someone to handle it for you.
But the issue isn’t that you need more content. It’s that your content doesn’t have anywhere to go.
The problem isn’t your portfolio, it’s not your content either; it’s that all your effort has no place to land.
The Reality Check
Right now, your portfolio exists, but it’s not guiding someone from “this is beautiful” to “this is exactly who I want to hire.”
There’s no clear path between someone finding your work and actually becoming a client.
That’s the gap.
The problem isn’t your portfolio, it’s not your content either; it’s that all your effort has no place to land.
For the "Now what?" Designer
The default approach to interior design marketing is soul sucking (and budget sucking lol) and honestly? I get it, you’ve got enough going on with project management & procurement… you don’t need to add “revolutionary CMO” to your title.
So what can you do to market your design business better when the only thing you’ve ever tried doesn’t work?
🌱 You gotta plant your projects.
You give them a place in your marketing garden that keeps growing, blooming and attracting dream clients with dream projects (even while you’re designing something else). Want me to say it in non-marketing fluffy language? You target your content directly to the people who need it most.
So what can you do to market your design business better when the only thing you’ve ever tried doesn’t work?
You have to plant your portfolio.
Photos of your past projects can get you new projects. Without an editor. Without a big glossy editorial spread. Without a huge PR campaign. And without going viral.
The catch? Photos themselves don’t do that. I promise, as an interior photographer, I’d love for you to hire me to shoot your projects and for those pics to automatically get you new dream clients with dream projects but it just doesn’t work like that.
It’s how you use the photos that gets you new clients and right now, you’re probably ~wilting in the default~ approach to interior design marketing:
INSTAGRAM: Passively post the pics on instagram with a caption like “I want to drink my coffee here every morning!” *YAWN*
OR
EDITORIAL Let the photos slowly die in PR purgatory for 12 to 24 months while you wait for an editor to give you your moment in the sun… all to totally forget to harvest that editorial opportunity once it’s published.
Photos of your past work can get you new clients...but how?
Wilting in the Default Approach
Stop posting & hoping a client inquires. Get a marketing system that turns your photos, website, and emails into client-getting assets.
The Nursery: Marketing Strategy Done for You
01.
The Method
Weeks 1 -2
We start by getting to know your brand at the root level. Through a deep-dive interview, we uncover your brand voice, your ideal client, your story, your differentiators, and the messaging that will live inside everything we build.
TEND YOUR SOIL
Weeks 3-4
This is where we get to work. Using your tend interview as the guide, we build your complete marketing system: your sales page, email sequence, lead magnet, canned email templates, social content templates, confirmation pages, and comment keyword triggers. Everything is written in your voice, using your photos & all designed to convert.
SOW YOUR STORY
Weeks 5-6
You review everything we've built. We refine, revise, and make sure every word and every asset feels unmistakably like you before we move into installation.
Then we connect everything. Your instagram, your email marketing, your impact sequence, your freebie, your ManyChat chatflow. The system goes live and starts working.
PLANT: REVIEW & INSTALL
Weeks 7 - 8
We walk you through everything, make sure you feel confident, and hand you the keys to a marketing system that is fully yours. You'll know exactly what it does, why it works, and how to keep it fed.
SPROUT: HAND OFF & SUPPORT
- A marketing system that runs in the background while you take care of your current clients, delivering on your promises
- A miracle-grow approach to marketing that doesn’t rely on going viral or chasing trends; it focuses on serving the ideal client who actually needs to hire you
- Clear path from content to contract: serving your ideal client with what they need at the exact moment they’re ready to hire
Your Marketing Grows Your Business.
- Stuck in a soul-sucking and trend-chasing social media posting that asks more of you than it gives back.
- Throwing your best assets - your portfolio - at a machine that chews up content & spits it out with no real path to getting you new clients
- Continue to submit projects to the media machine that gatekeeps your access to the clients who need to hear from you the most without a backup plan for if your editorial plans fall through
- Creating content with no next step so your ideal client doesn’t know what they have to do to solve their problem.
But Without The Nursery
The first step is to schedule a complimentary audit call with Molly to see where your marketing is now and where you might need support.
