The Power of the Passive Pitching Bank: How your projects keep working for you long after you're done shooting.

Every project we shoot together gets added to my Passive Pitching Bank. This is where all your images live: fully styled, edited, ready to go. Think of it like my private library of press-ready content.

When editors reach out looking for something specific (“a kitchen with green cabinets” or “purple powder rooms”), I can pull images from my Passive Pitching Bank and submit them on your behalf. No digging through hard drives. No last-minute scrambling. Your work stays in circulation and in front of editors, automatically.

Digital Round Up's vs. Print Features: Does it matter?

Yes, print features are exciting. And I don’t want to knock what an achievement they are! But they take forever and are so hard to get that you might wait over a year (or two!) before you see a project finally hit newsstands. And while you're waiting? Your project sits in purgatory (no instagram, no website, no blog posts…nada).

Digital media moves faster. See, editors are constantly creating round-ups:

• “These are interior designers' favorite colors to decorate with for spring – 6 soothing hues to welcome the new season” See the Homes & Gardens article here.
  
• “Color Drenching: How to Pull off This Interior Design Scheme” See the Mansion Global article here.
  
• “13 Kitchen Window Treatment Ideas for Dressing Up Your Cookspace” See the AD article here.
  

With digital features, your work can be published multiple times, in multiple ways, with much quicker turnaround. You don’t have to put a project on hold hoping for one big feature. Instead, you get more frequent press hits that keep your work in circulation.

Ok, so you got the feature? Now what?

When your project lands in a digital feature, don’t just screenshot it and call it a day. Use that media win as an active piece of your marketing:

• Share the feature on your Instagram stories, posts, and highlights.
  
• Add the publication logo to your website’s press page.
  
• Write a quick blog post about the feature with a link back to the article (hello, SEO boost).
  
• Share it in your email newsletter to remind past and future clients of your credibility.
  
• Reference your growing media list in client consultations and discovery calls.
  

Every feature becomes a credibility builder you can point to across your platforms. It shows potential clients you’re active, in demand, and consistently creating work that gets noticed.

My “Photos to Jobs” Formula: Get the most out of your photoshoots.

Here’s where this ties into real ROI: your features aren’t just for show. They become fuel inside your marketing funnel.

• A feature gives you content to share across social media, which boosts visibility.
  
• That visibility drives more profile visits and website traffic.
  
• Your website then converts those visitors into inquiries and discovery calls.
  
• Discovery calls lead to booked design jobs.
  

This is the exact “Photos to Jobs Formula” I coach my clients through: your media wins aren't the end goal: they're a tool to attract your next ideal client.

Dirty little secret? SEO Boost.

Every time your work is featured online, it creates another backlink to your website. That’s great for SEO. More backlinks mean you show up higher in search results, which makes it easier for potential clients to find you.

One project can create:

• A print feature
  
• Multiple digital round-ups
  
• Local press
  
• Pinterest traffic
  
• Google search traffic
  

The Passive Pitching Bank keeps these opportunities open long after the shoot is done.

Visibility goes a long way. Longer than you think!

The more often your work gets featured, the more editors recognize your name. This snowballs into bigger features and more consistent media coverage. Digital round-ups can serve as the stepping stone to larger print opportunities.

The Long Game

Interior design PR works best when your projects stay active and accessible. Editors sometimes pull images from projects we shot years ago because they still fit a current round-up they’re building. Keeping your work visible gives you more chances for features without any extra effort.

Get Your Work in the Passive Pitching Bank & See It Work

The Passive Pitching Bank is included in every full-service shoot I offer. After the shoot wraps, your projects don’t just sit in a gallery, they become long-term marketing assets that keep working for you. Want to try it? Let’s chat about working together.